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Secure Your Site and Protect Your Brand

Security isn’t just about technology, it’s also about brand. Before customers log in or give you their account information, they want assurance that you can be trusted. Make your business more competitive and increase profit margins with these five security tips.

Enable encryption on your site with an SSL Certificate.

If customers log in or make purchases on your site, you need SSL encryption. Before entering sensitive data, Web site visitors look for proof of organizational identity and encryption. How much does your company lose every time a customer who is ready to buy walks away? Buy SSL Certificates.

Display the VeriSign Secured Seal and keep customers on the buy path.

Many customers need more than the closed padlock that appears with every SSL connection. 65% of online shoppers have abandoned a shopping cart/basket or failed to complete an online purchase because they did not get a sense of security and trust. Yet, 84% of online shoppers say that a seal indicates that their information is secure. See VeriSign Secured Seal Research Review.

All VeriSign Secured Seals come with EV Upgrader™ the first ever technology that automatically enables all visiting Windows™ XP clients to “upgrade” and experience the Extended Validation SSL interface enhancements in the latest high-security browsers. Without EV Upgrader, only Windows Vista clients are sure to see the green address bar.

Drive more traffic with a premium brand SSL Certificate.

High profile incidents of fraud and phishing have made Internet users very concerned about identity theft. New high-security browsers provide online identity assurance with the information contained in your SSL Certificate. To make sure “VeriSign” appears next to your brand name, buy VeriSign® Secure Site Pro with EV SSL Certificates.

Don’t wait until your security is breached to test your network.

The Payment Card Industry (PCI) Data Security Standard requires merchants to protect their customer’s financial information or face fines and restrictions. Regular vulnerability scans of external IP addresses help merchants evaluate risks to Web sites that process or store credit card account data. No matter how many transactions you process a year, scanning your network for vulnerabilities is a good business practice. See Payment Card Industry Compliance.

Be a leader when it comes to security.

If your site displays in the latest browsers with high assurance and your competitor’s site does not, you appear to be more trusted and more legitimate. That’s a competitive advantage in the world of e-commerce. Be the first to use SSL Certificates with EV so your URL displays in a green address bar next to your name and the trusted VeriSign name.

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